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--------------------------- WarpCast -------------------------
Source: InnoVal Systems (innoval@ibm.net)
Moderator: Trevor Smith (editor@os2ezine.com)
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MAJOR ADVERTISING CAMPAIGN BY INNOVAL
FREE NETEXTRA 2.0

Harrison, New York, March 6, 1998 -- InnoVal Systems Solutions, Inc.
announced today that it is launching a significant advertising
program to promote its Java offerings. The program includes full-page
magazine advertisements, banner ads and major trade show
participation.

"We are emphasizing Java," said Dan Porter, President of InnoVal,
"but it is not without a clear OS/2 focus. There is good reason for
this because of IBM's commitment to Java under OS/2. It's not so much
what IBM says as what they are doing, and doing very well. In the
past several weeks, IBMers in Austin have worked very closely with
us. With the J Street Mailer as a model, they have been able to test
specific Java functions in an application environment and make
improvements as necessary." J Street Mailer is a full-scale, 100%
pure Java, email client developed by InnoVal. It is currently
undergoing widespread public beta testing.

The program will be kicked-off with a Java One presence followed by
full-page magazine advertisements and banner ads. Java One is a major
developer's conference being held at the Moscone Convention Center in
San Francisco, March 24 through 27. Throughout the four days of the
conference, InnoVal will be demonstrating J Street Mailer running on
an OS/2 platform in the exhibition hall. Ten-thousand people have
already registered for the conference where over 500 companies will
be exhibiting Java products and services. "This isn't easy for a
small company," said Porter. "The cost alone, for us, will exceed
$20,000. Three-month full-page Magazine ads typically cost over
$18,000 per publication. We have even commissioned original artwork
from the noted cartoonist, Carol Simpson. We think it's worth it."

A mock up of one print ad, with cartoon, is available at
http://www.innoval.com/ad. This ad will appear in the next issue of
Java Developer's Journal. 

In a related development, InnoVal has announced a promotional
campaign called "We Back 100% Pure Java 100%." Porter said, "I'm
concerned by the direction Microsoft is taking with Java. The San
Jose Mercury News has reported that Microsoft is preparing to
announce a revised version of the Java Programming Language for
Windows-based computers. This is serious."

Rick Ross, President of the Java Lobby, in a letter to its 13,000
members, wrote: "Their tools may be suitable for those who wish to
build Windows-only applications, but it is the antithesis of the
write once, run anywhere' goal that our group collectively endorses."

To launch our campaign, we are committing 100% of the gross revenues
from three product offerings to Java and Java-related advertising.
This is above and beyond our advertising budget. "I know that we are
a small voice in the overall ISV community," said Porter, "but we
will be heard. The more we spend on advertising, the more we will be
heard. Sure it is self serving, we're promoting our own Java
products. But I don't feel bad about that because we are adhering to
the 100% pure Java philosophy. We test our code on OS/2, Linux,
Windows NT, Windows 95, and so forth."

As part of the campaign, InnoVal is offering NetExtra 2.0 free of
charge to the OS/2 community. Customers may, if they so choose, also
purchase the product for $25.00 with the understanding that their
purchase price will be used 100% for Java-related advertising.
Customers may also purchase Post Road Mailer 3.0 for OS/2 for $25.00
or sign-up for the J Street Mailer Charter Users Group ($40.00) with
the same understanding.

For additional information please see InnoVal's home page at
http://www.innoval.com and also see the advertisement sample at
http://www.innoval.com/ad.


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